Custom Logo Salon Capes and Custom Logo Salon Aprons for Hair Stylists and Hair Salons.

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Sally Hershberger uses capes made by Razor Sharp Salon Wear in her platform show at Chicago Theatre for Behind the Chair Magazine.

Logos are an important part of your branding strategy. As your company's major artistic representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within your target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy. Logos are the chief visual component of a company's overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a company's visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.